Context

Refyne is a B2B2C financial wellness platform where enterprise or government employers tie in with us to give financial benefits to their employees.

SOD is one of the products where employer’s employees can withdraw their salaries any day of the month when they needed. Where we charge a transaction fee for every withdrawal

Refyne Pro Subscription

Introduce a new feature for product SOD where the employee can withdraw the money on their available amount  “n” number of times without a transaction fee where we charge 99 rupees subscription per month for that.

<aside> ⚠️ Problem statement

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1. Awareness of the feature

2. Tough point on the home page is not visible

3. Though it is a feature we cannot highlight as same as other products it should be very settle

<aside> 💡 Possible Solution

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• Introduce motion in the icon which highlights the icon and user attention to the touch point to feature.
• Awareness video on the Refyne pro home page, user get more information regarding the feature and push to take a call to action

Animated icon

https://rive.app/s/n3D5g4XRVkmJNpN4kKv7Ag/embed